The team at Elmwood worked to refresh Alpro to be more bold and celebratory of Plant-based, and its amazing benefits, cementing its leading position in the noisy category with a focus on big flavours and plant nutrition.

I worked with them and Monotype to create a bold new typeface ‘Alprolicious’. Helping to create an exciting and tasty brand world.”

For the full case study, head to Elmwood’s website.